According to Pearson’s 2012 annual report, 30% of FT.com’s traffic is coming via mobile devices – including 15% of new subscriptions.
Pearson has continued to invest in mobile technology, including the launch of a Windows 8 app. The Financial Times passed the 50% digital subscriptions milestone in 2012.
Penguin e-books accounted for 17% of global book revenues (up from 12% in 2011).
Source: The Appside